Why We Love Before and After

Why is it so satisfying to watch a filthy surface become spotless, a neglected house turn into a beautiful home, or an old object return to its former glory? And why can two photographs showing a personal transformation hold our attention more effectively than a lengthy explanation? Why We Love Before and After explores the fascinating psychology behind our attraction to visible change. From home renovations, garden makeovers and furniture restorations to cleaning videos, fitness transformations and viral social media reveals, Sky Adler examines why contrast, curiosity, anticipation and the promise of progress can be so compelling. But there is more to these images than meets the eye. Why do we imagine entire stories from two pictures? How can lighting, presentation and selective comparisons influence our judgement? Why do we associate certain appearances with success? And what happens to the time, money, effort and setbacks that disappear between the before and the after? Combining accessible psychological research with familiar examples from everyday life, this book reveals both the pleasures and the limitations of visual transformation. Because seeing the difference is easy. Understanding what it means is another matter entirely. Disclaimer: This book is intended for general information and education, not as a substitute for medical, psychological or other professional advice. All trademarks, brand names and product names mentioned remain the property of their respective owners. Their inclusion does not imply sponsorship, endorsement or affiliation.